The meeting brought together a Member of Parliament, representatives from the Zambia Police, civil society leaders, journalists, and members of the public. The diversity in the room reflected the shared responsibility in shaping a peaceful electoral process.
As Zambia moves closer to the August general elections, concerns around misinformation, political tension, and the role of the media continue to grow. The discussion in Ndola focused on how information dissemination, especially during elections, can either calm tensions or escalate them.
Participants emphasized that conflict-sensitive journalism is not about limiting information, but about ensuring accuracy, balance, and context. Speakers noted that the language used in reporting, the framing of stories, and the verification of facts all play a critical role in maintaining public trust.
The Zambia Police highlighted the importance of law enforcement in maintaining order during the electoral period. They called for collaboration with the media and the public to prevent the spread of false information that can trigger unrest.

Civil society organizations stressed the need for accountability and transparency, urging journalists and public officials to remain committed to ethical standards. They also encouraged citizens to actively engage in conversations around governance and elections.
Members of the public played an active role throughout the meeting. Citizens raised concerns about biased reporting, the spread of unverified information on social media, and the need for more inclusive platforms where ordinary voices can be heard.
The Town Hall Meeting provided more than just a discussion. It created a platform where different stakeholders could listen to each other, challenge perspectives, and find common ground.
The Free Press Initiative continues to use such engagements to promote responsible communication and civic participation across Zambia. The Ndola meeting reinforced one key message, peaceful elections depend on informed citizens, accountable leadership, and responsible storytelling.